I found very good commercial that I liked a lot. It is an ad
from super bowl 2015 by Budweiser. I think Budweiser is smart to made this kind
of ad, and it was successful persuade its audience. The audience of this ad are
those people who are allowed to drink. The ad does not have any spoken
language, so it could be for any country, any language. Budweiser is one of the
biggest beer manufacture companies, so we can trust them. There is not doubt on
trust issues with them. They are trying to show the friendship between animals
and human. There are many hidden message. It shows the emotions by showing the
puppy, horse. We could see the pain, and emotions on the face of the puppy
owner. I liked how the Budweiser used all the logos, pathos, and ethos in this ad
to convince people. They are not trying to say to people to drink beers, but it
is trying to show that Budweiser is awesome beers, and people drink it who care
about friends. And the main message it is giving is that Budweiser is drink
between friends.
