Budweiser Ad

I found very good commercial that I liked a lot. It is an ad from super bowl 2015 by Budweiser. I think Budweiser is smart to made this kind of ad, and it was successful persuade its audience. The audience of this ad are those people who are allowed to drink. The ad does not have any spoken language, so it could be for any country, any language. Budweiser is one of the biggest beer manufacture companies, so we can trust them. There is not doubt on trust issues with them. They are trying to show the friendship between animals and human. There are many hidden message. It shows the emotions by showing the puppy, horse. We could see the pain, and emotions on the face of the puppy owner. I liked how the Budweiser used all the logos, pathos, and ethos in this ad to convince people. They are not trying to say to people to drink beers, but it is trying to show that Budweiser is awesome beers, and people drink it who care about friends. And the main message it is giving is that Budweiser is drink between friends.